The design conceived is modern and minimalistic. A concept where the floor and walls are in the same colour - grey with sporadic usage of wood and glass to break the monotony. To maintain the continuity with the existing stores, the geometric shape - cube has been used across the store. In the middle of the showroom sits a table with a floaty feel provided by the thin grey metal legs. The size of the table has been carefully designed to provide a warm interactive zone, for the Chique design consultant and the clients, beautifully lit by a string on hanging lights. The store design is unique as all the product placement is suspended from the ceiling keeping the floor absolutely clean. Positioning of the light on tracks makes it possible to highlight a product placed at any point in the store. The floor has a character to itself with intermittently embedded black and white Italian tiles.
Designer : Parushni Aggarwal Gupta
Year : 2017
Duration : 12 weeks
Project : Chique Flagship Store
Location : Gurgaon, Haryana, INDIA
Area : 800 square feet
Client requirement : To create a flagship store with international design aesthetics in continuation with theme from the existing stores.